We are sure that it is enough to be "always connected" to know how to communicate? What are the skills needed to properly manage the resources offered by Web 2.0? The text, completed in four years of teaching in the Master in Institutional Advertising, Multimedia Communication, and Creating Events University of Florence, is based on the solution of practical problems posed by the students themselves during the analysis or the design of products for the Web, it is proposed to provide sufficient knowledge to evaluate web sites, exploit more aware of your account on a social network or blog or to better manage an e-learning course for language teaching . The book concludes with an appendix containing a list of over 100 Web sites recommended for further explained that surfing the Net directly Competences for the Web 2.0 "by Laura Pederzoli (€ 8.30), will be available from September 10 2010 to CLU (Cooperative Libraria University) in Via San Gallo 12r - 50129 Florence. Tel 055/2381693. E-mail: @ firenze.sangallo clu.it.